FT.com / Home UK / UK - Toyota fears slowdown in truck and SUV markets will hit sales: "Toyota, the world's top-selling carmaker, is considering downgrading its US sales forecast to account for a worsening outlook for pick-up trucks and other big vehicles in its largest market.
The move by the Japanese company - best known for producing small and fuel-efficient cars alongside larger products such as the Tundra truck - underscores how quickly Americans are forsaking large vehicles, at a mounting cost to carmakers.
Katsuaki Watanabe, Toyota's president, told the Financial Times that, while the company hoped to compensate for lost truck and sport utility vehicle sales this year by selling more smaller cars, such as its Yaris and Corolla models and the Prius hybrid, he was 'not sure' this would be enough to offset the drop in large vehicle sales."