"Memo to Microsoft: You Can't Bribe People To Ditch Google"

Microsoft's new advertising scheme is clever but fatally flawed. Somebody better tell Yahoo. - By Chadwick Matlin - Slate Magazine: "If there's one thing that the Microsoft-Yahoo off-again, on-again love affair has laid bare, it's how badly Microsoft blundered its mid-'90s search and advertising advantage. Feeling the need to prove its competence with search, Microsoft tried to convince investors that they can do better, with or without Yahoo, through a big announcement on Wednesday. They unveiled a clever new advertising innovation that, at a minimum, shows they're committed to thinking creatively about monetizing search. Of course, that matters only if the feature actually works."